The rapid growth of digital markets has introduced a new era of human engagement across all aspects of life. Business-centered industries combine digital technologies in promotion and marketing to facilitate online trading. Some are leveraging social channels to create brand awareness, while others are opening digital storefronts in the shape of websites. After all, the purpose is to captivate audiences, boost conversions, and increase business profitability.
In 2021, the digital marketing trends revolve around two significant elements. First is the technical optimization and how marketers structure their campaigns. Secondly, the general humanization that addresses real-time problems and tailor content to flatter individual needs. It includes machine learning, data analytics, artificial intelligence, and other savvy emerging technologies.
Today, personalization and SEO’s evolving algorithms are far more complex than years ago. As digital marketing is on its way to becoming the future of marketing, brands have to keep up with these trends. If you are clueless about digital marketing techniques, have a look below. Here we are unfolding the five increasing popular trends of 2021 to give you a head start over the competition.
1. Embrace The Power Of Visual Search
Do you know you can use images to search for context? As more users discover these visual search techniques, it is likely to change the overall SEO landscape. However, some brands fail to acknowledge the advantages of optimizing a webpage for visual search. Alongside visibility, it can significantly increase webpage traffic. You can install a website traffic checker to recognize how much traffic this optimization is bringing.
However, before result assessment, make sure your image and video SEO campaigns are in shape. Here are a few optimization tips.
I. Include ‘alt text’ in your image and video descriptions.
II. Add the target SEO keywords in the image’s file name.
III. Always use high-quality and HD images and videos.
IV. Add pictures to your sitemap or dedicate an image specifically to it.
In addition to increasing visibility, you can take traffic away from competitors if you handle these techniques correctly.
2. More Interactive Content
Is your content interactive? More than giving insights into trends, adding interactive elements to your website or social media can get visitors to engage with your brand. As an outcome, you can learn more about them and create suitable marketing strategies. Let us assume that you are a real estate agent, and you add a mortgage calculator to the website. Alongside providing value to visitors, you can analyze data they enter into the calculator.
Moreover, interactive marketing also includes online assessments, polls, quizzes, surveys, and online contests. You can start a photo or video content where people will share personal stories relating to your product or service. Believe it or not, it is the fastest way to get your brand in front of new prospects, increasing visibility. Similarly, you can turn it into a referral contest by promising an attractive reward to the person who brings in new business.
3. Aim For Featured Snippets
The goal of every marketer has been to get the website on the search engine’s top results. In 2021, the end-goal is shifting to more SEO visibility on the ‘position zero.’ It refers to Google’s ‘featured snippet’ that works differently than all search results. It separates your webpage by a small box and locates it at the top. The snippet displays relevant information, attempting to answer the searcher’s question without clicking on the webpage.
In addition to recognizing your brand as a thought-leader, voice searches read aloud these snippets for the user. Are you thinking of targeting a featured snippet? Find some points below which you must understand.
I. Usually, featured snippets are for long-tail keywords and phrases. For instance – how to design a logo or tips to reduce weight in a month.
II. You have to answer the keyword question in your content, preferably with a table structure or bullet list.
III. Snippets can also come in the form of definitions and videos. Thus, match your content with the appropriate format while aligning it with audiences’ preferences.
4. Engage & Retain With Social Media
With the increasing number of virtual shoppers, brands have to dedicate more resources to social media marketing in 2021. It initiates new opportunities for marketers, allowing them to increase their reach with new audiences. Similarly, they can re-engage with long-time customers to boost the retention rate. You can initiate referral programs, create customer-centric social groups, or host giveaways to spread the word across.
Moreover, customer segmentation is another crucial aspect of social media marketing. Instead of a small number of large marketing campaigns, marketers are shifting to extensive small marketing strategies to target specific audiences. Social media channels let brands group target audiences based on traits and behaviors – demographics, shopping habits, etc. Thus, you can tailor content to suit consumer’s preferences, bringing the element of personalization.
5. Old Is Gold!
Plenty of marketing trends are still going strong in 2021. And in the coming years, they are likely to be the game-changers. If you are still skeptical about implementing them, let us help you identify its significance. After all, there is more urgency now than ever before. Hence, don’t forget about the following trends.
I. Generation Z Marketing: As the youngest Gen Z is crawling into the labor force, marketers have to infiltrate this market. Thus, understand the best practices for marketing to Gen Z.
II. Micro-influencers: These are ordinary people who have a massive social media following. People follow their word of mouth rigorously. Therefore, you have to attract them with PR packages, and in return, they will put your brand in front of their thousands of followers.
III. Shoppable Posts: Social media channels create posts that directly connect users to product checkout. It increases conversions while streamlining the payment process.
Undoubtedly, the significance of digital marketing is no secret to anyone. Marketers will continue to create engaging experiences for customers while introducing cost-effective marketing strategies for brands. In 2021, one can expect more personalized and interactive content, visual searches, higher visibility, traffic, and profitability. Therefore, every brand must understand these trends and their impact on the broader competitive landscape.