As the world moves towards digitalization, businesses and companies now put their online visibility as their topmost priority. And to improve their visibility only, they adopt several unique tools and techniques to create meaningful content that can help boost their SERP ranking. Using AV transcription is one such method that had been gaining popularity recently.
If you are looking to increase your online visibility by utilizing AV transcription, you have come to the right place. Below we’ve highlighted a few ways transcription can help you boost your brand and website’s online visibility.
What Is Transcription?
Before you can take advantage of using transcriptions, you must first understand what they are. In simple terms, transcription is the process of converting audio to text. This includes transcribing videos, podcasts, and pretty much any form of AV recording. The text can then be used in captions, show notes, webpages, eBooks, and a whole list of text-based content. How can you increase visibility with transcriptions? Keep reading to find out.
- Enhanced engagement with the audience:
While one may think videos themselves are enough to keep the audience engaged, there is more to the truth than that. A video that is accompanied by transcripts is known to keep the audience engaged for longer. This enhanced engagement is due to more than one reason. Sometimes people prefer reading transcriptions over watching videos, and some consider it handy to have the written material easily accessible. Not to mention, transcriptions also make AV content available to people hard of hearing. With the help of transcriptions, you are, in effect, increasing the number of people who engage with your content on the internet.
Transcription is an easy method of increasing audience engagement. And if you’re thinking that generating a transcription is inconvenient, you’re in for a surprise. You can easily find affordable transcription rates per audio minute to have the job done manually or online software that is both time and cost-efficient. This is also a quick and easy way to enhance your site SEO without opting for more expensive SEO services. And this brings us to our next point!
- Increased the traffic on your site:
If you add a video to your page and add a title to it, users online may search for words that match your video’s title. However, the title is never more than a few words, and the keywords that the users search for may vary. Adding a transcription increases the likelihood your content will match the keywords searched by users. Pages that add transcripts to their content tend to generate more traffic and earn more revenue than otherwise. This is because the presence of transcripts increases the diversity and uniqueness of the content available online. AV podcasts are regarded as meaningful and highly trustworthy content by internet users. Transcribing them makes the content crawlable in search engines.
- More quality content:
When it comes to increasing your visibility online, the key is to add quality content to your site. Your content’s better quality allows better rankings for your page, making it more visible to the general audience. While this may seem like a simple feat, many pages find great trouble in developing quality content. And we just told you how transcribing podcasts can be valuable.
With the help of transcription, you get ample opportunities to add quality to your page’s content. You can convert podcasts, videos, interviews, focus group recordings, and webinars into blogs, infographics, eBooks, and what not! The possibilities for creating quality content are limitless. You can quite literally turn around your SEO strategy a full 360 degrees by merely adding relevant keywords.
- Translations Improve Global reach:
If you want to increase your visibility online, you must reach audiences of different geographic regions. The main obstacle to this goal is the language barrier. Transcription of your content, accompanied by its translation, can make your content useful for non-native people. This usefulness allows a global reach for your page that is understandable and meaningful to a more significant number of people worldwide.
Adding English transcriptions isn’t enough if you are aiming for a global reach. Consider the 800+ million Chinese internet users, 300+ million Spanish internet users, and similarly other language speakers. To cater to diverse audiences, you need translated transcriptions. Providing meaningful content to a worldwide audience tremendously enhances your online visibility and authority in a highly competitive digital landscape.
Are you convinced yet? Or do you need more reasons?
There are several ways to increase your visibility online, and transcription is one of them. You can get transcription services at reasonable rates that allow you to utilize AV assets more effectively and earn better rankings on SERPs. The process of AV transcription has been around for decades. Its usefulness in the digital realm is rapidly picking pace. If used correctly to generate quality original content, the benefits are HUGE! You wouldn’t want to miss out.