Every business wants to grow, but not everybody looking in from the outside understands that growth is scary. After starting with an idea, it’s nervous relinquishing control and allowing other people into what has become your baby. However, growth is impossible without taking a leap of faith, and this is something you can do by outsourcing some of the mundane tasks.
Don’t worry, you will retain control of the big-picture ideas. Yet, outsourcing makes your life much easier and you’ll utilise your time more efficiently!
Chatbot for Customers
When first learning about chatbots, most businesses want to keep a strong relationship with customers and are therefore nervous about installing one on the website. Fortunately, artificial intelligence and machine learning are stronger than ever. With this in mind, you can implement the technology without negatively impacting your relationship with customers.
If a customer has a generic question, the chatbot will provide an answer and encourage them to purchase from the brand. If the chatbot can’t help, the customer is then passed on to somebody within the business. Essentially, chatbots filter calls so that you aren’t answering the same simple questions every day.
One of the most frustrating things about paid ads on social media is the continual need for optimisation. After reviewing the data, we need to optimise targeting, budgeting, creatives, and other aspects of the ad. No need to fear, the industry is now home to various AI ad optimisation automation tools. Over time, artificial intelligence learns all about your ad campaigns, the audience, and how to best position the ad for success.
If you haven’t already, security is something you should definitely outsource for many different reasons. As the business grows, you’ll need more protection against cyber-criminals and hackers. With an external IT provider, you get a whole host of benefits including:
- Access to the best industry tools and software
- Professionals who are experienced and qualified
- People who work in IT every single day
- Automatic updates
You take your car to the garage when it needs repairs, and you visit the dentist when you have a problem with your teeth. Why not invest in Managed IT Solutions by Welkin IT and get the best online security for your business? IT services have the resources to ensure strong performance for your website, which will keep customers happy. What’s more, they can also protect against data breaches and other security concerns.
If you’re writing your own articles and designing the website alone, the good news is that there are now excellent professionals doing this work on a freelance basis. For example, you can hire a freelance writer to provide your blog with two articles per week (or however many you need). When drawing up a contract, make sure they agree to be ghostwriters and this will ensure that you own all content once it’s in your possession.
While on the note of freelancers, the internet is also full of professional and reliable virtual assistants. If you’re getting caught up in the admin side of your job, hire a virtual assistant and you’ll free up time for more important tasks. They can respond to simple customer requests, send invoices, chase up suppliers and clients, and perform other small tasks that take up your time.
It’s hard to relinquish control because you’re worried that others won’t have the same high standards as you. Luckily, some amazing services exist for small businesses. By outsourcing, you have more time to deal with more important matters (like actually growing the business!).